Website CRO Audit Case Study
Problem Statement
CRO is a tactic in which you test certain elements of your website in order to increase the rate at which someone converts, or completes a goal.
Being a new client, we needed to understand the performance gap first before making design decisions. There are various aspects of a site audit that impacts its conversion rate and being a UX consultant, it is important that the proposed design recommendations were backed with data.
Challenge
A CRO audit should include every aspect of the site that impacts the purchase making decisions of users coming to the site. Some of the aspects of our audit included:
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Google Analyitcs Data for information on Page speed, checkout & user data, landing pages, etc.
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SEO & ADA
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Information Architecture
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Homepage & Navigation
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Other site pages
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Recommendations based on UX best practices and competitors analysis
Tools
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Google Slides
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Figma
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Google Analytics
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Secondary Research Tools
Role
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CRO Audit
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Data Analysis
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Client Presentation
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Mockups
Timeline
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1 week
Mockup
